#HERWAY
©My-Ly Vu 
©Clothilde Bertin Lalande / Clothilde BL 
©pascalbiomez
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What is it like to be a woman today?
The complex question triggers a multitude of responses, fascinating to immortalize and photograph. For some time, things seem to have changed. Women realize strong, multiple life choices, anchored in them since always. Today, their choices seem finally respected.
With this photographic competition, Bioderma has invited people to share their vision of women with fully expressed energies, who assume their choices. Beyond the freedom of action, the images stop on the force of a glance or the will of a face, so many expressions which show their inner strength and their intimate convictions.
Their choices deserve respect.
All photos
There are a thousand ways of being a woman nowadays. But how to become a woman in a mostly masculine environment ? This woman gives us her answer. She moves with a lively step despite the threatening shadows, without giving up anything of her femininity. Her red skirt with white dots confirms it.
Social participation among traditional people is more intense. These women live in a traditional house in one of the oldest neighborhoods of Isfahan, where one can still find traces of old traditions.
In this image, women in traditional clothing, on a carpet that they have woven themselves are eating a local food called “Kofteh” that they have co-cooked.
Born and raised in the countryside, under the environment of traditional preference for sons over daughters, I try to record the situation of my growth through taking pictures of myself.
As the result my family’s ignorance, I don’t have any sense of security at all. So every existing female figure is deeply imprinted in my heart And these figuremake me memorize the past and look forward to the future. In this way, I seek after a special sense of security for myself.
I titled this photo “It’s in the air”. And it is a photo about love obviously, since it is about my wife, my soul mate. This is a photo taken in Takelsa, a beautiful region in Tunisia, located in Cap Bon.
Ice-swimming is the practice of swimming in water below 5 °C. It is a fight against the cold but especially against yourself. Mental strength, determination, training, perseverance, courage and a little madness … It is a sport reserved for the Amazons, these modern warriors.
We, women, are more snappy, more stubborn. When I combat, I can be a” killer” going all the way. You strike hard and it shows that you are the boss.
There is clearly a question of psychological warfare to be won through the power of the gaze.
This young woman is called Lucille. Placed behind a fence, her situation is intriguing. Is she a locked up woman, condemned like her sisters to the rank of the lower sex? The horizontal line cutting her mouth could confirm this. But her gaze tells something else. She is powerful, determined. Lucille holds the energy of combatants. The fence should not resist her.
By shaving her long hair, this model represents contemporary women, who boldly breaks through social labels. At present, women have made significant contributions to the development of times, express their choices, fightt stereotypes.
Capturing emotion like one captures a bouncing ball: joy in a crying eye and hints of sadness in a laughter that bursts out.
A good photo fixes in time a story that continues to live.
During her first match, boxer Kristy Hoffman waits to be checked by a doctor. A few minutes before the photo, the athlete aiming for the Olympics learns that she will face an opponent much more experienced than her.
Boxer Kristy Hoffman takes a break from training. The athlete is aiming for the 2024 Olympics. She wants to devote all of her time to it, but financial and relationship difficulties prevent her from training adequately. However, her motivation does not falter
Freedom, femininity, optimism. Maëlys wears the colors of her era. At a time when women are making their own choices, the soft light of a twilight reveals her beauty.
Ao is the bass player for Chuck it Daisy, a punk band from Osaka. That evening, the group plays in its HQ: the live house Sengoku Daitouryu. The place is nestled in the basement of a metro exit, away from the bustle of the city. Undeground punk in an underground place.